I enjoy humor… especially when it’s crude. But Wódka vodka took it a little too far. I’ve never even heard of this vodka… so obviously there’s something wrong with them. Apparently Wódka vodka has a reputation of somewhat offensive ads, here’s a few they’ve cleverly come up with in the past: “Hamptons Quality. Newark Pricing” and “Escort Quality. Hooker Pricing.” I personally think these taglines are rather funny but this year’s slogan crossed the line, “Christmas Quality, Hanukkah Pricing.”
Now that’s just outright offensive and I solely enjoy Christmas for materialistic reasons.
Wódka did express regret, this time, but not in the most professional way. Rather than a public announcement or even a post of their website, Wódka tweeted, apologizing… a tweet… really? They only have 1,024 followers, how do they expect the masses to see their attempt of an apology?
This is a perfect example of how NOT to use social media. It’s like saying ‘sorry…but it’s really your fault.’ It’s not an actual apology. At least Wódka pulled the advertisements, but honestly is this company trying to bag on bad public relations? Wouldn’t be the first time in the history of public relations.
Hopefully Wódka gets its shit together and can come up with a better motto, in hopes that someone eventually notices this bottle on the shelf.
Yours Truly,
Aundria
